Technology Transfer in the Global Economy

Course Description

This course introduces the student to the concept of multinational enterprises and the role of technology in the strategic management of these enterprises. This course focuses on opportunities to utilize technology transfer within a global business to meet the goals of the strategic plan.

Topics and Objectives

Overview of Global Business and Technology Transfer

  • Identify reasons for developing a global business.
  • Define a multinational enterprise.
  • Define technology transfer.

Global Products and Services

  • Examine designing global products and services.
  • Explain measuring industry globalization drivers.
  • Explain measuring global strategy levers.
  • Identify resources available for technology transfer.

Global Marketing

  • Examine global market participation.
  • Identify key elements of global marketing.
  • Discuss U.S. Export Administration Regulations.

The Global Organization

  • Examine locating global activities.
  • Discuss global competitive moves.
  • Compare and contrast different global organizational structures.

Global Strategy Analysis

  • Identify steps in global strategy analysis.
  • Summarize the issues and problems of doing global business.
  • Summarize the issues and problems of technology transfer.

The Global Manager

  • Identify the characteristics of a good global manager.
  • Discuss cross-cultural training and repatriation.
  • Apply concepts involved in technology transfer.

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