Strategies for Competitive Advantage

Course Description

This course focuses on creating the value proposition as a driver of sustainable competitive advantage. Topics include translating key emerging trends into business opportunities; strategic challenges of global expansion; opportunities and constraints posed by regulatory change; competitor intelligence; scenario planning/planning for multiple futures; maximizing core business value; differentiating the value proposition; distribution channel development and integration; tailoring the value chain; building successful strategic alliances; and off-shoring models and approaches.

Topics and Objectives

Mission, Vision, and Values

  • Distinguish between strategy and tactics.
  • Explain the essential components of the strategic management process.
  • Analyze the relationship among leadership, culture, stakeholder interests, and strategic outcomes.
  • Create vision, mission and values statements.

Environmental Analysis and Long-Term Objectives

  • Perform an environmental analysis using appropriate tools.
  • Assess the remote, industry and operating environments.
  • Create a set of long-term objectives from the environmental analysis.
  • Align the vision and values of an organization to meet its long-term objectives.

Grand Strategies Formulation and Selection

  • Differentiate among the generic and grand strategies.
  • Evaluate organizational strengths and weaknesses for meeting long-term objectives.
  • Apply strategic choice to achieve long-term objectives.

Goals and Action Plans

  • Identify critical success factors for plan implementation.
  • Create a strategic roadmap to outline the implementation process.
  • Develop a tactical plan based on the roadmap.

Financials and Control

  • Forecast financials and other measures to validate selected business strategies.
  • Establish an effective strategic planning and control cycle.

Best Practices in Strategic Planning

  • Analyze best practices in strategic management.
  • Evaluate real-world applications of strategic management.

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