Mass Communication

Course Description

This course delves into the processes and technology of communication on societal and global levels accomplished through the print and electronic media. Content of communication studied ranges from journalism, entertainment, commerce, and advocacy to personal communication on the Internet. The dynamic changes that have taken place and are evolving today in mass media and mass communication will be considered along with predictions about the role of mass communication.

Topics and Objectives

Mass Media in the Communication Context

  • Summarize the roles of mass communication in global society.
  • Explain media literacy.
  • Analyze contemporary media industries.
  • Critique the rights and responsibilities of the mass media.

Print Media

  • Explain the historical and contemporary roles of books.
  • Summarize the historical and current impact of newspapers on society.
  • Assess the past, present, and future of magazines in society.

Electronic Media

  • Explain the influence of movies on society.
  • Assess the impact of recordings on society.
  • Analyze the role of radio in mass communication.
  • Critique the role of television in mass communication.
  • Evaluate the impact of the Internet on communication in society.

Information, Persuasion, and Mass Communication

  • Analyze the impact of electronic news.
  • Assess the influence of the practice of public relations.
  • Critique the role of advertising in contemporary society.

Research in Mass Communication

  • Summarize the history of modern media research.
  • Assess the role of research in contemporary mass communication.
  • Critique issues and controversies in contemporary mass communication.

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