Managing the Business Enterprise

Course Description

This course examines issues and functions that business managers face within the context of day-to-day operations and long-term planning of the organization. Topics include an introduction to legal issues, technology and change, diversity, ethics, teamwork and trust, organizational development, marketing, operations management, planning the organization's future, and risk management.

Topics and Objectives

Marketing

  • Explain how marketing contributes to a successful organization.
  • Explain the components of a marketing mix.
  • Assess the importance of marketing research in the development of marketing objectives and tactics.

Organizational Behavior

  • Analyze the elements of organizational culture.
  • Analyze the influence of leadership styles in organizational performance.
  • Analyze the relationship between motivation and performance.
  • Examine internal and external drivers of organizational change

Ethical and Regulatory

  • Define the meaning of the "rule of law," and consider its importance on the conduct of business.
  • Explain the elements of contracts and their role in a free market system.
  • Identify the scope of regulatory law and how it affects organization's choices.
  • Describe discrimination and employment law from the perspective of a business enterprise.

Operations Management

  • Define Operations Management.
  • Analyze the components of the supply chain.
  • Identify quality control or performance standards in a given industry.
  • Identify business processes in an organization.
  • Analyze the ethics implications of competing operations strategies.

Strategic Planning and Risk Management/Assessment

  • Distinguish between strategy and tactics.
  • Explain the essential components of the strategic management process.
  • Identify the outputs of a strategic plan.

Technology and Change Management

  • Assess how the changing business environment impacts an organization's technology assets.
  • Examine how information systems influence business management.
  • Analyze the use of databases as components of business solutions.
  • Assess various network technologies and the Internet.
  • Identify project management techniques for the implementation of change programs

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