International Marketing
Course Description
This course provides the conceptual framework for marketing across national borders, as well as marketing within different foreign environments. Students study how international marketing programs are developed, as well as the various factors that affect decision-making in an international setting.
Topics and Objectives
Introduction to International Marketing
- Compare and contrast domestic and international marketing.
- Analyze the international marketing environment including, but not limited to, cultural, political, and legal influences.
International Market Research
- Select appropriate international marketing research methodologies and resources.
- Analyze various types of buyers in the international marketplace and the factors that influence their purchasing decisions.
- Identify potential target markets in a global environment.
- Evaluate the market potential of a targeted buyer/consumer segment.
International Marketing Planning Process
- Compare and contrast the marketing planning process and execution of international and domestic marketing plans.
- Develop an international marketing strategy.
- Apply the elements of the marketing mix to an international marketing plan.
International Marketing and E-Business
- Assess the implications of e-business on international marketing.
Contemporary Issues in International Marketing
- Analyze ethical issues in international marketing.
- Analyze the effects of regionalization on international marketing.