Internal Environment of Global Business

Course Description

This course examines issues and functions that global business faces within control of the organization. Topics include organizational forms of entry and exit, legal issues, marketing, finance, human resources, and risk management.

Topics and Objectives

Modes of Entry and Exit - Organizational Forms

  • Identify the business reasons for going global.
  • Compare and contrast the alternative modes of entry in terms of achieving business goals.
  • Assess the modern theories of FDI.

Organizational Design and Operating Issues

  • Identify the alternative organizational designs applicable to different modes of entry.
  • Assess the various issues including legal, country specific, and others that affect the optimal choice of entry mode and organizational design.
  • Propose alternative means for resolution of disputes (jurisdiction/arbitration).

Marketing

  • Specify market segmentation and positioning for a specific product or service.
  • Assess market opportunities for various market segments through a modified market research.
  • Identify constraints and restrictions upon certain types of promotions in international countries.
  • Adapt a marketing strategy and plan for international operations.

Human Resources

  • Identify the major human resource issues that confront international firms. (industrial relations, hiring, retention, training, productivity, placement)
  • Assess human resource requirements in alternative jurisdictions, e.g. cost benefit, legal, and ethical issues.
  • Assess the impact of labor unions and labor migration on human resource management.
  • Develop a human resources plan for a particular mode of entry in a specific market.

Finance (e.g., exchange rate management, trade finance)

  • Determine the financial resources required in alternative modes of entry.
  • Conduct cost benefit analysis of international operations.
  • Identify the concepts of transaction, translation, and economic exposure in international operations.
  • Assess the exchange rate risks associated with international operations and determine alternative risk management strategies.
  • Compare and contrast the alternative means for international payments and remittance.

Operational Risk Management (content outline - corruption, terrorism, etc.)

  • Identify risks associated with international operations. (content outline - technological, infrastructure, exchange rate, constraints on trade, constraints on capital, legal, ethical, transfer pricing, political, environmental)
  • Establish effective management plan for a particular mode of entry in a specific market.
  • Discuss and evaluate exit strategies.
  • Understand the ramifications of the Foreign Corrupt Practices Act and other ethical considerations on Americans conducting business overseas.

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