Hospitality Decision Analysis
Course Description
This capstone course integrates the principles and concepts of hospitality operations management. Upon completion of this course, students will be able to prepare a service delivery model, conduct financial analyses, and develop sales and marketing strategies within a hospitality organization.
Topics and Objectives
Hospitality Strategic Operations
- Examine the role of strategic management in the hospitality industry.
- Analyze the integration of lodging; events and recreation; food and beverage; and facility management operations in a hospitality organization.
- Analyze the impact of an event on the different hospitality business segments (food and beverage; events and recreation; lodging; and facilities).
Hospitality Finance and Accounting
- Calculate financial ratios specific to the hospitality industry.
- Analyze the impact of an event on the annual operating plan of a hospitality organization.
Hospitality Sales and Marketing
- Evaluate the effectiveness of marketing strategies used by hospitality organizations.
- Explain the importance of internal marketing in the hospitality industry.
- Create a sales presentation to market a hospitality organization.
Risk and Crisis Management in the Hospitality Industry
- Create a crisis management plan for a hospitality organization.
- Examine strategies that hospitality organizations can use to mitigate risk.
Your Future in the Hospitality Industry
- Develop a career path for a managerial position in the hospitality industry.