Global Strategy Formulation and Implementation

Course Description

This course develops strategy for global implementation. Topics include the role of global strategy in the organization, the current state and strategic state and strategic selection, implementation and control issues, portfolio management, and case analysis.

Topics and Objectives

Role of Global Strategy in Organizations

  • Distinguish between strategic thinking and strategic management.
  • Create a vision for an organization.
  • Transform vision into alternative mission statements.
  • Formulate criteria for strategic success (adding structure to the vision).

Approaches to and Models of Strategic Management

  • Identify the cultural influences on selecting an approach to strategic management.
  • Apply analytical models to evaluate the firm's competitive environment.
  • Demonstrate mastery of applying strategic analysis.
  • Apply globalization to the organization's functions.

Strategy Creation

  • Evaluate the external environment.
  • Evaluate the internal environment
  • Create alternative strategies by utilizing a SWOT matrix.

Strategic Choice and Implementation

  • Decide among recognized strategic options.
  • Assess the importance of strategic fit.
  • Relate specific components of strategic formulation to action plans and specific tactics for strategic implementation.

Managing Complex Global Relationships

  • Compare and contrast opportunities with multiple products and/or services.
  • Adapt a strategy to specific conditions of culture in secondary business structures.
  • Assess implementation issues that arise with various global relationships.
  • Establish an effective strategic planning and control cycle.

Elements of Strategic Success and Failure

  • Assess factors leading to strategic success and failure.
  • Synthesize underlying themes to project presentations.
  • Prescribe a future organizational strategy for the next three years.

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