Global Business Strategies

Course Description

The manager's perspective in the fields of international payments, international trade, and investment are analyzed. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises.

Topics and Objectives

Contemporary Global Business Environment

• Define globalization.
• List the major drivers of globalization.
• Explain some effects of globalization.
• Analyze the role of regional integration in promoting global business.

Global Business Strategy Formulation

• Conduct a country risk analysis.
• Relate the economic development stage of a country to potential business opportunities.
• Compare and contrast the advantages and disadvantages of various modes of entry into global markets.
• Describe the global strategic planning process.

Strategic Implementation: Global Business Operations

• Examine the impact of national and cultural differences on the functional areas of global business including human resource, marketing, and finance.
• Describe the legal and ethical challenges that confront global businesses.
• Examine the various roles that host governments play in global business operations.
• Describe the impact of global expansion on an organization's supply chain and technology systems.

Strategy Implementation: Finance and Marketing in Global Business

• Analyze global financing and exchange rate mechanisms.
• Identify multilateral and regional financial institutions that help foster global business.
• Identify various methods of financing global operations.
• Examine key foreign exchange risks and hedging techniques to mitigate risk.
• Conduct a global marketing analysis for a product or service.

Changing Environment of Global Business

• Examine contemporary trends in the global environment.
• Examine the role of governance in a global environment.
• Evaluate exit strategies for global organizations.