Global Business Environment and Strategy
Course Description
In this course, students will describe major forces in the global environment and their impact upon business strategies, operations, and decision making. Upon completion of this course, students should have developed a global mindset and have a broader awareness of the intricacies of the global business environment.
Topics and Objectives
Contemporary Global Business Environment
- Define globalization.
- Differentiate among domestic, international, multi-national, regional, and global business organizations.
- Analyze trends in globalization.
- Identify challenges and opportunities associated with globalization.
Social Factors in Global Business
- Define culture.
- Examine the elements of national cultures.
- Compare and contrast political systems.
- Compare and contrast legal systems.
- Recognize ethical and social responsibilities of global organizations.
Geographical Environments of Global Business
- Recognize the importance of climate in global business.
- Describe the impact of topography on business activities.
- Evaluate various infrastructures present within a country.
- Assess the availability and use of natural resources.
Global Trade and Investment
- Examine international trade theories.
- Identify components of the global financial system.
- Compare and contrast the roles of regional and international institutions.
Global Business Strategy
- Identify components of the global strategic planning process.
- Compare and contrast modes of entry.
- Examine global functional strategies.