e-Strategy Formulation and Implementation
Course Description
This course develops the concept of strategy as applied to the dynamic e-business environment. Students will learn to formulate, implement, and evaluate global e-business solutions. This is the capstone course for the e-business curriculum and integrates strategy and policy formulation, e-business architecture, marketing strategy, and legal and ethical considerations.
Topics and Objectives
Foundation of e-Business Strategy
- Understand strategy as essential to decision making.
- Comprehend the strategic management process model.
- Identify the classical types of strategies and evaluate how they can be applied to the e-business landscape.
- Assess the issues of taking an enterprise to the Internet (e.g., Do all enterprises create value when they are translated into electronic businesses?).
e-Business Landscape
- Assess the environmental forces that influence global e-business strategy.
- Assess the strategic implications of a value chain analysis of e-business.
- Distinguish the various internal and external analytical tools for conducting an environmental screen.
- Compare and contrast the essential differences between e-business and traditional business in terms of strategic development.
Strategy Formulation and Choice
- Create and sustain competitive advantage by leveraging core competencies.
- Formulate strategy based on input, matching, and decision frameworks.
- Assess the influence of political and cultural aspects on strategic choice within the e-business enterprise.
- Evaluate the alternative grand strategies of competitive positioning.
Strategy Selection and Implementation
- Evaluate management issues and understand methods to effectively implement corporate strategy.
- Evaluate the alignment between the e-business structure and the strategy of the organization.
- Integrate the functional issues into e-business implementation strategies.
- Describe how to modify an organizational culture to support new strategies.
Strategy Review, Evaluation, and Control
- Identify organization performance metrics for review, evaluation, and control of e-business.
- Debate the characteristics of an effective evaluation system.
- Evaluate strategies for taking corrective action and contingency planning.
- Perform and evaluate the strategic auditing aspects of e-business operations.
Strategic Issues in the Global Environment
- Determine the competitive environment of global e-business operations.
- Critique the strategic advantages and disadvantages of operating e-business in the global environment.
- Evaluate e-business strategic issues in a case study format.