e-Business Technology and Development

Course Description

This course examines the use of information systems technologies in the e-business. Infrastructural, developmental, and planning aspects will be reviewed. Emphasis is on adding the technology feasibility study and project plan to the e-business plan initiated in the first course.

Topics and Objectives

Understanding Information Systems and their components

  • Define information systems.
  • Describe basic computer hardware and software concepts.
  • Analyze the use of databases as components of business solutions.
  • Examine network technology and the Internet.

Project Planning for the e-Business

  • Analyze the various elements of a formal e-Business project plan.
  • Explain the concepts of project scheduling and cost estimation.
  • Evaluate the feasibility of technology alternatives in project planning for the e-Business.

Business Systems Development

  • Evaluate the Systems Development Life Cycle (SDLC) methodology.
  • Analyze the use of SDLC methodology.

Web-Based Development

  • Compare and contrast the Internet with intranets and extranets.
  • Define web-based "content."
  • Evaluate web-based development technologies and software development tools.

e-Marketing Technologies

  • Analyze e-marketing technology successes and failures.
  • Describe the technology of e-mail marketing.
  • Assess banner ad, pop-up, and pop-over marketing methods.
  • Evaluate search engine methodologies and placement.

Technology Trends

  • Identify "new" technologies in e-Business.
  • Analyze methodologies for keeping abreast of technology advances.
  • Analyze criteria that can be used to evaluate the viability and usefulness of new technologies.

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