e-Business

Course Description

This course introduces the model for conducting business-to-business and business-to-consumer electronic transactions. Topics include the application of e-business strategic management, how to leverage technology to enhance business processes, the unique characteristics of e-marketing, and how the legal, ethical, and regulatory environments act as a filter for conducting e-business.

Topics and Objectives

EBusiness Strategy

  • Define eBusiness.
  • Explain strategy in eBusiness.

EBusiness IT Infrastructure & Supply Chain

  • Explain IT infrastructure in eBusiness.
  • Explain supply chain in eBusiness.

EBusiness Marketing

  • Explain marketing in eBusiness.

EBusiness Legal, Ethical, and Regulatory Issues

  • Identify legal, ethical, and regulatory issues of eBusiness.

Ebusiness Trends

  • Identify eBusiness trends.
  • Analyze eBusiness Web sites.

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