Country Analysis

Course Description

This course develops the knowledge and skills necessary to analyze the business opportunities and risks associated with international investment, business development and operations. Upon completion, students will be prepared to recommend the suitability of doing business in a foreign country. Topics include country analysis models and techniques and the application of those models and techniques to areas of investment, business development and operations.

Topics and Objectives

Country Analysis Models

  • Identify the components of country analysis.
  • Explain the use of country analysis models in determining business opportunity and risk.
  • Explore sources of data and information used for country analysis.

Country Analysis Techniques

  • Identify techniques used in country analysis.
  • Explain the use of country analysis techniques in determining business opportunity and risk.
  • Evaluate published country analyses.

Country Analysis for Investment

  • Assess the external and internal environments for international investment.
  • Evaluate data for determining investment opportunities and risks.
  • Recommend "go/no go" investment initiatives.

Country Analysis for Business Development

  • Assess the external and internal environments for international business development.
  • Evaluate data for determining business development opportunities and risks.
  • Recommend "go/no go" business development initiatives.

Country Analysis for Operations

  • Assess the external and internal environments for international operations.
  • Evaluate data for determining operations opportunities and risks.
  • Recommend "go/no go" operations initiatives.

Putting it All Together

  • Synthesize the elements of country analysis.
  • Propose recommendations for international business opportunities.
  • Defend recommendations for international business opportunities.

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