Applications in Business Communications

Course Description

In this course, students will integrate the principles and practices of communications theory and practice with communication law and ethics, mass communications, public relations, media and advertising, and electronic publishing. Students will utilize their communications knowledge and skills to be more effective managers in the business environment.

Topics and Objectives

Overview of Business Communications

  • Describe the business communications environment.
  • Assess the value of control in business communications.
  • Evaluate the effectiveness of face-to-face and electronic communication.
  • Apply communication theories to business scenarios.

Internal Business Communications

  • Create internal business communications materials.
  • Analyze the role of management in internal communication.
  • Describe the impact of diversity on internal business communications strategies.

External Business Communications

  • Create external business communications materials.
  • Analyze the legal aspects of external business communication.

E-Media

  • Analyze the impact of e-media in business communications.
  • Describe emerging e-media technology.

Managing Business Communications

  • Explain the importance of managing business communications.
  • Speculate on future challenges in managing business communications.

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